Heinz Branding

As Heinz grows across the world it’s identified the need to better manage it’s brand. Using online and offline, a range of materials were developed by FEENEY to inspire, engage and manage the brand across Europe and new markets. The ‘H to Z’ seizes the need to build greater and quicker understanding of the Heinz brand positioning for marketers. New guidelines and new packaging spell out the new fresh’n’saucy look.


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